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Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, 'I trust this brand because its parent company is really good at lying to me and burying all of its mistakes” Cleared Be reliably reachable. Don't keep them on hold too long. And when they do connect with your support team, make sure the help they get is thorough, thoughtful, patient, and respectful. Your service reps need to be as composed and professional as possible — no matter how agitated a customer might be